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The issues with traditional blogging - Why we created Glipho

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I often get asked why we created Glipho and the obvious answer that comes to my mind always is, why not? Blogging was long overdue a step forward.

While we have completely changed the way we use the Internet during the last decade, traditional blogging has remained the same as it was all those years ago. 

Why do we blog? We blog because we like writing, we want to share what we write with the world and to a certain extent we want people to read what we have written. Comments and engagement? That's the dream for a big percentage of the bloggers out there.

If this is what we want from blogging,  why are we spending more time with design, templates, social plugins, external communities and looking for an audience who will read us than actually writing?

Blogging is a lonely experience, we sign up for a blog and we are left alone in a place nobody knows it exists and won't ever be found unless we actively do something about it.

In an age where the majority of bloggers are active in social networking, existing platforms haven't tried to add the social experience to the core of blogging. Do you want a Twitter Follow button next to your name? Go and get the code or plugin and modify your template to add it. The list goes on and on; Facebook, Linkedin, Instagram, Pinterest ...

Bloggers write on an Internet where you are not relevant unless you appear in the first two pages of search results. Just because you don't have the time / knowledge / money to spend in link building, or other common SEO practices doesn't mean your content is not appealing. Social networking has broken these rules in other areas, why are we still keeping them with writing?

I like writing, but I love reading. I want a place where I can simply read, about anything and everything. I want to read about a topic and be able to keep reading related content from a different point of view or from a writer that lives on the other side of the world but also has an opinion about the same subject. I want to start reading about this weekend's F1 race, jump to a new artist somebody is raving about, continue with the latest LESS tips and end up reading a recipe for an amazing 'beer pizza' I can cook tonight.

I don't want to spend time searching for something I probably don't know I want to read about, I want the opportunity to quickly discover things I may be interested in.

From a writer's perspective I want to publish in a place where people want to read what I have to say, where my words have the same opportunity as everyone else's to be discovered.

This is why we have created Glipho. A place where the only thing you have to worry about is writing, reading and engaging with other people. Each piece of content on Glipho is connected to other gliphs in so many different ways; Written by same user, sharing the same topic, having related content, versions of the same piece in the form of responses ...

We are social to the core, we embrace social networking and try to integrate it in the Glipho experience taking advantage of what each different service has to offer.

If you have been using Glipho since our early launch a few months ago you already know what I'm talking about. If you are seeing Glipho for the first time, I invite you to give it a test drive and let us know what you think of it.

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