Here's a perfect example of a YouTube video that should be doing well but right now I would call this one a fail.
[I know that I promised to give you the rest of the Secret Sauce for creating Youtube transcripts but I need to show you WHY it's so important to optimize your videos before I reveal my recipe. Don't worry I promise you that it will be worth the wait.]
On May 5 2012, I uploaded this video How To Install a Font on Your PC
I know there have got to be millions of people out there looking for a how to video for installing a font to their computer.
No - I didn't do any keyword research (maybe that's part of the problem) but to be perfectly honest I NEVER do keyword research before I upload a video. From time to time I might do some after the fact but in this case I know people are searching for this for one simple reason
And since I consider myself slightly more tech savvy than the typical person searching for something on Google or YouTube, I can rest assured that others are looking for this solution as well. However - here's what I did wrong and why this video is considered a fail in my book.
- BORING TITLE
- NO TAGS (well there is one tag but what the heck was I thinking....)
- NO CAPTIONS/TRANSCRIPT
- NO CUSTOM THUMBNAIL
- NO SOCIAL SHARES
My plan going forward is to address each one of these issues and increase the view count on this video asap.
"Your Video Needs an Attractive Custom Thumbnail In Order To Stand Out Above the Rest"